The HBS brand system includes a primary logo composed of a modern wordmark extension for Executive Education locked up with the established shield.
Executive Education uses a reserved set of colors from the full HBS palette for a mature look that helps to balance any layout.
The HBS Graphik font family is created for maximum flexibility in communication.
Executive Education leverages a distinctive shield pattern to reinforce and promote the HBS brand.
The 8-point grid system and guidelines for CTAs, imagery, illustrations, icons, data/charts/tables, number usage, logo animation, and PDFs create a consistent aesthetic.