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Logo
The HBS brand system includes a primary logo composed of a modern wordmark extension for Executive Education locked up with the established shield.
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Color Palette
Executive Education uses a reserved set of colors from the full HBS palette for a mature look that helps to balance any layout.
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Typography
The HBS Graphik font family is created for maximum flexibility in communication.
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Patterns
Executive Education leverages a distinctive shield pattern to reinforce and promote the HBS brand.
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Design System
The 8-point grid system and guidelines for CTAs, imagery, illustrations, icons, data/charts/tables, number usage, logo animation, and PDFs create a consistent aesthetic.