Brand Guidelines

  • Logo

    The HBS brand system includes a primary logo composed of a modern wordmark extension for Executive Education locked up with the established shield.

  • Color Palette

    Executive Education uses a reserved set of colors from the full HBS palette for a mature look that helps to balance any layout.

  • Typography

    The HBS Graphik font family is created for maximum flexibility in communication.

  • Patterns

    Executive Education leverages a distinctive shield pattern to reinforce and promote the HBS brand.

  • Design System

    The 8-point grid system and guidelines for CTAs, imagery, illustrations, icons, data/charts/tables, number usage, logo animation, and PDFs create a consistent aesthetic.