The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions.
The Harvard name resonates worldwide, and the shield, crimson, and architecture convey a legacy of excellence and visionary leadership. The new Harvard Business School (HBS) identity reimagines the globally-recognized symbols of the School for an innovative and inclusive future. HBS is forward-looking, global, and inclusive. By using the new identity system across communications, the visual voice of the School will match the School’s desired brand perceptions.
Explore and learn how to best use the identity system, see examples to inspire marketing efforts, and find links for asset downloads.
A contemporary sans serif typeface anchors and unites the nimble system. HBS Graphik is defined by its distinctiveness and flexibility and offers a broad family of weights and widths.
The patterns are made from distinct architectural elements to evoke the beloved campus—as well as networks and pathways—implying an ever-expanding knowledge base.
The graphic illustrations of the cherished Baker Library building and tower offer another layer of imagery that provides a contemporary nod to the campus.
Examples of brochure covers, business papers, online banner ads, campus banners, and email newsletters demonstrate how to successfully combine various image types, patterns, and colors.
