Identity Guidelines

Color Pairings

The palette was designed to be broad and versatile, resulting in numerous color combinations that allow for plenty of range and differentiation within the Harvard ecosystem. The ratio of crimson versus the expanded palette may vary depending on the subject matter.

Color codes correspond with the color names on the Color landing page (e.g., HC = Harvard Crimson, M2 = Magenta 2, and so on).

2-Color Pairings

This illustrates the expanded color palette in combination with the enduring brand colors.

Multicolor Pairings

Here are some sample multicolor combinations that allow for flexibility for both traditional and progressive design solutions.

Color Pairing Groups

These are just a few sample color combinations to illustrate both formal/Harvard-centric and progressive approaches to color.

Formal

Progressive

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