Identity Guidelines

Examples

Brochure Covers

These samples show a range of image types, pattern usage, and color pairings—from more traditional and Harvard-centric to modern and innovative.

Business Papers

The stationery samples highlight the versatility and legibility of HBS Graphik and demonstrate how simple and effective the graphic patterns can be.

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Posters

Campus Banners

These sample banners showcase the acronym mark, the Baker Library illustration, and the lattice pattern—highlighting how multiple elements from the brand system can be combined to create an innovative design while still appearing Harvard-centric.

Online Banner Ads

Materials that are directed toward external audiences should use crimson more prominently. These sample ads demonstrate how well the expanded palette works with crimson.

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