Identity Guidelines

Color

The full HBS palette was developed as a spectrum of colors, chosen to work well with Harvard crimson and offer a wide range of possible hues, values, and color combinations that can accommodate progressive and traditional design solutions.

The CMYK values listed below were optimized for use on uncoated stock, although depending on the type of printing and ink being used, adjustments may be required.

Enduring Brand Colors

The foundation of the color palette is Harvard crimson along with black. Download color palette [ZIP]

Harvard Crimson
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C

Black
CMYK: 0/0/0/100
RGB: 0/0/0
HEX: #000000
PMS: Black

Primary Palette

The primary palette is a spectrum of rich, vibrant colors that pair well with crimson.

Red 2
CMYK: 5/100/80/0
RGB: 232/5/56
HEX: #E80538
PMS: 199

Orange 2
CMYK: 5/60/100/0
RGB: 232/125/30
HEX: #E87D1E
PMS: 152

Yellow 2
CMYK: 10/15/100/0
RGB: 235/205/0
HEX: #EBCD00
PMS: 606

Green 2
CMYK: 70/15/100/0
RGB: 82/165/46
HEX: #52A52E
PMS: 362

Teal 2
CMYK: 90/20/40/0
RGB: 0/151/157
HEX: #00979D
PMS: 7717

Blue 2
CMYK: 65/55/0/0
RGB: 101/120/180
HEX: #6578B4
PMS: 2116

Purple 2
CMYK: 60/90/10/0
RGB: 128/64/141
HEX: #80408D
PMS: 2602

Magenta 2
CMYK: 20/100/30/0
RGB: 201/0/107
HEX: #C9006B
PMS: 233

Expanded Palette

This broad and flexible palette is designed to accommodate the many voices of the School. Each color variant was selected to work well with crimson, while also complementing the rest of the palette, allowing for a wide range of color combinations. See the Color Pairings page for color combination ideas.

Harvard Crimson
CMYK: 8/100/65/24
RGB: 164/16/52
HEX: #A41034
PMS: 187 U, 1807 C

Red 2
CMYK: 5/100/80/0
RGB: 232/5/56
HEX: #E80538
PMS: 199

Red 3
CMYK: 0/80/80/0
RGB: 237/85/65
HEX: #ED5541
PMS: 7416

Red 4
CMYK: 10/35/25/0
RGB: 224/178/167
HEX: #E0B2A7
PMS: 692

Orange 1
CMYK: 25/65/100/12
RGB: 174/100/41
HEX: #AE6429
PMS: 154

Orange 2
CMYK: 5/60/100/0
RGB: 232/125/30
HEX: #E87D1E
PMS: 152

Orange 3
CMYK: 5/45/100/0
RGB: 234/155/32
HEX: #EA9B20
PMS: 4009

Orange 4
CMYK: 0/25/70/0
RGB: 247/199/107
HEX: #F7C76B
PMS: 141

Yellow 1
CMYK: 25/35/100/0
RGB: 194/157/0
HEX: #C29D00
PMS: 111

Yellow 2
CMYK: 10/15/100/0
RGB: 235/205/0
HEX: #EBCD00
PMS: 606

Yellow 3
CMYK: 5/5/85/0
RGB: 243/228/77
HEX: #F3E44D
PMS: 604

Yellow 4
CMYK: 5/0/70/0
RGB: 244/239/107
HEX: #F4EF6B
PMS: 602

Green 1
CMYK: 90/35/100/25
RGB: 2/104/51
HEX: #026833
PMS: 349

Green 2
CMYK: 70/15/100/0
RGB: 82/165/46
HEX: #52A52E
PMS: 362

Green 3
CMYK: 45/5/90/0
RGB: 158/196/77
HEX: #9EC44D
PMS: 2299

Green 4
CMYK: 35/0/75/0
RGB: 179/213/106
HEX: #B3D56A
PMS: 2284

Teal 1
CMYK: 100/65/35/0
RGB: 0/96/133
HEX: #006085
PMS: 4159

Teal 2
CMYK: 90/20/40/0
RGB: 0/151/157
HEX: #00979D
PMS: 7717

Teal 3
CMYK: 65/0/35/0
RGB: 86/186/179
HEX: #56BAB3
PMS: 7472

Teal 4
CMYK: 40/0/30/0
RGB: 155/214/196
HEX: #9BD6C4
PMS: 7464

Blue 1
CMYK: 95/100/10/0
RGB: 59/40/131
HEX: #3B2883
PMS: 2735

Blue 2
CMYK: 65/55/0/0
RGB: 101/120/180
HEX: #6578B4
PMS: 2116

Blue 3
CMYK: 52/25/5/0
RGB: 127/164/209
HEX: #7FA4D1
PMS: 2142

Blue 4
CMYK: 30/13/0/0
RGB: 170/200/235
HEX: #AAC8EB
PMS: 2717

Purple 1
CMYK: 80/100/25/15
RGB: 87/17/106
HEX: #57116A
PMS: 7665

Purple 2
CMYK: 60/90/10/0
RGB: 128/64/141
HEX: #80408D
PMS: 2602

Purple 3
CMYK: 40/55/10/0
RGB: 155/127/175
HEX: #9B7FAF
PMS: 2577

Purple 4
CMYK: 20/30/0/0
RGB: 198/178/209
HEX: #C6B2D1
PMS: 2635

Magenta 1
CMYK: 45/95/45/30
RGB: 120/36/76
HEX: #78244C
PMS: 216

Magenta 2
CMYK: 20/100/30/0
RGB: 201/0/107
HEX: #C9006B
PMS: 233

Magenta 3
CMYK: 10/75/10/0
RGB: 216/97/153
HEX: #D86199
PMS: 2045

Magenta 4
CMYK: 5/50/5/0
RGB: 229/153/186
HEX: #E599BA
PMS: 2044

Black
CMYK: 0/0/0/100
RGB: 0/0/0
HEX: #000000
PMS: Black

Gray 2
CMYK: 60/55/45/15
RGB: 104/102/111
HEX: #68666F
PMS: Cool Gray 11

Gray 3
CMYK: 38/33/32/0
RGB: 163/160/162
HEX: #A3A0A2
PMS: Cool Gray 8

Gray 4
CMYK: 15/15/15/0
RGB: 213/208/202
HEX: #D5D0CA
PMS: Cool Gray 4

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