Executive Education Pattern Guidelines
Shield Pattern
HBS Executive Education uses a distinctive pattern inspired by the Harvard Business School shield to reinforce and promote the HBS brand in our creative executions. This pattern should always be contained within a shape so as to always have a sharp edge.
When using the pattern in a narrow shape, there must always be at least one row or column of full shields that are not cropped off.
NOTE: Never place text on top of the pattern (to ensure ADA compliance).
HBS Shield Pattern – Blue on Blue
Pattern: 100% Blue-3 / Background: 20% Blue-4
HBS Shield Pattern – Blue on Crimson
Pattern: 100% Blue-3 / Background: 100% Crimson
HBS Shield Pattern – To Create an Edge on Crimson
Pattern: 100% Blue-3 / Background: 20% Blue-4
Pattern Within Narrow Shape
Show at least one row or column of full shields
Pattern Should Always be Positioned Left of the Primary Content (Image or Text)
Pattern Is Always Positioned to the Left: The primary content in this case is the image.
Never Place Pattern Over an Image: The pattern should only be used within a shape of a solid color.
Pattern Is Always Positioned to the Left: The primary content in these cases is the text. This occasionally allows the pattern to reside to the right of the image (secondary), but to the left of the text (primary).
Pattern Is Always Positioned to the Left: The primary content in these cases is the text and the image. When used with a ‘card’ element, the edge of the shape containing the pattern provides an alignment edge for the text.
Pattern Is Always Positioned to the Left: The primary content in this case is text. The pattern, when used in conjunction with a color field, can provide a sidebar effect to create distinctive zones to establish information hierarchy.